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Kim Wilson
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The Internet is Changing the Way Freelance Creative Pros Market their Services and Generate Work

by Brian S. Konradt of BSK Communications and Associates

The Internet is helping freelance creative professionals "bring prospective clients to their computer screens," and generate leads, "while they sleep," says Brian S. Konradt, owner of http://www.FreelanceWriting.com, a Web site for writers and creative professionals.

According to Konradt, more and more freelance creative pros are establishing their own Web sites as a cost-efficient way to market their creative services to different parts of the U.S. and generate leads 24 hours a day, seven days a week.

"Many freelance creative pros design their Web sites to resemble multi-component portfolios," says Konradt. "These online portfolios usually contain their samples, descriptions of services, list of clients, fee structures, and additional information which are used to persuasively sell themselves to prospective clients."

Because a Web site is like an "independent marketing machine that can generate leads on its own, freelance creative pros are cutting back their day-to-day traditional marketing and using the extra time to work longer on billable assignments and projects," says Konradt.

In addition, freelance creative pros are also relying on their Web sites for other valuable functions, such as:

  • Locating work in lucrative markets.
    "An advantage of having a Web site-presence," says Konradt, "is if a freelancer can't find work locally due to fierce competition or recessive economical conditions, he or she can quickly and cheaply lure prospective clients in other lucrative markets to his or her Web site and initiate a sell."
  • Saving money on traditional printing and marketing costs.
    "These days when a prospective client calls up a freelancer to request samples or information about his services, the freelancer gives out his Web site address," says Konradt. "A prospective client can view the freelancer's samples and additional information online in a matter of minutes without leaving his office."

    This approach, notes Kontradt, has not only helped freelancers respond to the needs of prospective clients faster, but also it has helped freelancers cut burdening marketing and printing costs associated with reproducing their slick multi-component promotional packages and mailing them to prospective clients.
  • Soliciting specific information about the prospective client before initiating a sell.
    Web sites can contain HTML-coded response forms to request specific information about the prospective clients problems and needs. When the prospective client completes the online response form ("it's much like a direct mail reply card," says Konradt) and submits the contents, the information is e-mailed instantly to the freelancer's e-mail address. The freelancer can then evaluate the information, drum up workable suggestions on ways to solve the prospective client's problems and fulfill his needs, and plan out a strategy to turn the prospective client into a paying client
    all before the freelancer speaks one-on-one with the prospective client.
  • Increasing client communications
    "Working conditions between the freelancer and the client are improving with the Internet," says Konradt. "A client can e-mail the freelancer long documentation and detailed instructions about a project, and the freelancer can e-mail the client daily or weekly progress reports to keep the client posted with the project's progress."
  • Sharpening traditional marketing tools for increased results.
    Freelancers are not abandoning traditional marketing
    they are learning to blend traditional marketing with Internet marketing to sharpen their response rates. Today many freelancers advertise their Web site addresses on their business cards, letterheads, ads, direct mail pieces, premiums, article bylines and other promotional materials to lure prospective clients to their Web sites. "Now a business card can potentially lead the prospective client to the freelancer's Web site where a lot more information can be gathered quickly," says Konradt, who also adds: "The freelancer also gets a second attempt to turn the prospect into a paying client with the persuasive, subtle-selling content at his Web site."

Brian Kontradt is the owner and operator of FreelanceWriting.com, a Web site dedicated to help writers master the business and creative sides of freelance writing. Mr. Konradt is also the principal of BSK Communications and Associates, a communications/publishing business in New Jersey, which he established in 1992.









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