2003, 2004, 2005 & 2006: Named one
of the 101 best Web sites for writers by Writers Digest Magazine.
How to Use Your Web Site to
Sharpen Your Traditional Marketing Tools
I pass my business cards out to prospects at local meetings, trade shows, seminars, business conventions, etc. Not being able to carry my samples along with me to show interested prospects is an inconvenience. But having a Web site remedies this situation: you can tell the prospect he can view your samples, client list, information about your business, etc. via the Internet when he gets a chance, at his convenience, any time.
Now that you have a Web site, you can shoehorn this paragraph into the sales pitch: "You can view my samples immediately and quickly online at my Web site (Web address). You can also find information about myself and my business—and what clients I've assisted in the past and what they have to say about me."
How would your ad benefit if you also added this statement: "Online portfolio at (Web address). Samples, client list, complete information about my services at your fingertips."
For one, the prospect can immediately retrieve much more information about you and your business, which can also answer most of his questions.
Two, if your ad lures the prospect to your Web site, you are getting a second chance at persuading the prospect to invest in your services.
And three, a prospect can go incognito and retrieve information about you and your business, rather than phoning you which adds a feeling of obligation.
Somewhere on your letterhead, add this line: "Online Portfolio: (Web address)." You may also want to add: "Samples, client list, complete info. at your fingertips." Your letterhead can be another "baiting-and-tackling technique" to lure prospects to your Web site.
If you have your own Web site, you could also add: "Mr. Konradt's FREE report can also be read online at (Web address)." Most prospects will retrieve your FREE report via the Internet because it's faster and more accessible. But here's the catch: in order for the prospect to retrieve your free information, he will be lured through the contents of your Web site, through your subtle sales pitches and persuasion tactics.
One reason why freelance writers publish their own business newsletters is to offer prospects or clients professional advice and helpful tidbits; but here's the catch: the newsletter makes prospects or clients aware of the writer's professional skills, helpful advice, and proven results that they'll want to hire the writer for their next assignment or project.
By adding your Web site address to your business newsletter, you'll have a second chance to lure prospects and clients to additional information at your Web site.
Of course, from now on, you should consider printing your Web site address on everything: premiums you send to prospects, products you mail to customers, informational and promotional material you send to clients, and so forth. In summation, your Web site not only provides fast and convenient accessibility and exposure of your writing business, but it also creates a new increased level of client/customer satisfaction.
Brian Konradt is the owner and operator of FreelanceWriting.com, a Web site dedicated to help writers master the business and creative sides of freelance writing. Mr. Konradt is also the principal of BSK Communications & Associates, a communications/publishing business in New Jersey, which he established in 1992.