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Write From Home
Kim Wilson
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E-mail: kim @ writefromhome.com

Setting Rates: Does More Work Mean More Money?
by Brian S. Konradt of BSK Communications and Associates

There are two types of commercial freelance writers: one is the generalist and the other is the specialist. Let's say both of them want to achieve the goal of earning $85,000 this year. The generalist works on more projects and assignments during the year charging less for his time than the specialist and tries to accomplish as much work as possible in each day to accumulate his money. The specialist works on less projects and assignments but charges a lot more for his time.

There appears to be a better advantage to being the specialized writer but there is nothing wrong being a generalist. Both types of writers produce profitable results. I prefer to charge more money for my time instead of charging less and doing more work. You, too, may hold this belief: more work does not equal more money. More work equals more labor.

Generally, generalists charge less in order to get more work at least, this is what they believe. Handling more clients and having more work on demand creates a feeling of security. There is nothing wrong with this approach. I hope you have many clients and lots of work on demand just make sure you charge what you're worth.

Whereas, the specialized writer charges a lot more because he's developed a specialty or a niche in his area that other freelancers don't have or can't do as skillfully. A specialized writer offering a specialty a single, focused area of expertise generally does not have as big of a clientele as the generalist, but he's generally in demand by clients who want absolutely the best results.

Brian Konradt is the owner and operator of FreelanceWriting.Com (http://www.freelancewriting.com), a web site dedicated to help writers master the business and creative sides of freelance writing. Mr. Konradt is also the principal of BSK Communications & Associates, a communications/publishing business in New Jersey, which he established in 1992.










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