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Rates: Does More Work Mean More Money?
by Brian S. Konradt of BSK Communications
There are two types of commercial freelance writers: one is the
generalist and the other is the specialist. Let's say both of them want
to achieve the goal of earning $85,000 this year. The generalist works
on more projects and assignments during the year — charging less for
his time than the specialist — and tries to accomplish as much work as
possible in each day to accumulate his money. The specialist works on
less projects and assignments but charges a lot more for his time.
There appears to be a better advantage to being the specialized writer
— but there is nothing wrong being a generalist. Both types of writers
produce profitable results. I prefer to charge more money for my time
instead of charging less and doing more work. You, too, may hold this
belief: more work does not equal more money. More work equals more
Generally, generalists charge less in order to get more work — at
least, this is what they believe. Handling more clients and having more
work on demand creates a feeling of security. There is nothing wrong
with this approach. I hope you have many clients and lots of work on
demand — just make sure you charge what you're worth.
Whereas, the specialized writer charges a lot more because he's
developed a specialty or a niche in his area that other freelancers
don't have or can't do as skillfully. A specialized writer offering a
specialty — a single, focused area of expertise — generally does not
have as big of a clientele as the generalist, but he's generally in
demand by clients who want absolutely the best results.
Konradt is the owner and operator of
a web site dedicated to help writers master the business and creative
sides of freelance writing. Mr. Konradt is also the principal of BSK
Communications & Associates, a communications/publishing business in
New Jersey, which he established in 1992.
New to freelance writing?
this informative article.
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