Write From Home

Home  Busy Freelancer  Bookstore 

2003, 2004, 2005 & 2006: Named one of the 101 best Web sites for writers by Writers Digest Magazine.

Selected by Bella Life Books as one of the top ten lists for writers in the "10 Top 10 Lists for Writers."

Boost Your Income by Writing for Trade Magazines!

This site best viewed using Internet Explorer at 1024 x 768 resolution.)



About Write From Home

Contributing Writers & Columnists

Reprint Policy

Privacy Policy

Write From Home
Kim Wilson
P.O. Box 4145
Hamilton, NJ 08610

E-mail: kim @ writefromhome.com

Shaping Your Image As Today's Hot Trend Writer
by Brian S. Konradt of BSK Communications and Associates

You are a specialist: a writer who majors in a special type of writing and who offers a special type of skill that other writers don't offer or very few writers offer. Now it's time to showcase the importance of your specialty (and create a demand for it) so that prospects understand the need for your specialized skills. And when prospects understand they need your specialized skills and they realize you are the only writer who offers these skills, you will be in a position to get yourself the job over any writer and earn a significantly higher amount of money.

But doing so requires you to re-invent your promotional materials and selling strategies to present yourself as a specialist with specialized skills. All of your promotional materials must reflect and focus on your specialized skills. The more focus you place on your specialized skills, the more attention you bring to yourself and your business and the greater demand you create for your specialized services.

Because preparing your promotional materials are beyond the scope of this article, I will briefly give you some advice as to how to shape your image as a specialist:

Sell yourself with results.
When clients and prospects see what type of results your specialized skills have gotten for other clients, they will clearly see a need for your specialized skills and will be eager to hire you to produce similar results.

Focus on creating a demand.
When you create a demand for your specialized skills in the minds of prospects and clients, you also increase the chances of getting work. When you increase the demand of your skills, prospects and clients will not hesitate to approach you because you are the only writer who offers these specialized services.

Focus, focus, focus.
Your business cards, letterheads, business newsletters, positioning statement, and so on must all focus on your specialty and help prospects and clients focus on the benefits of your specialized services in order to create a demand and need for them. To be more persuasive at selling your specialized skills to prospects, sell your specialized skills with results, testimonials, samples, and so on, all which emphasize the demand and need of your specialized skills.

Be Someone Special
If you're losing clients, or you're not getting enough work due to competition or clients are not paying your rates because other writers are willing to work for less, then remove yourself from the bottom where writers are fighting head-to-head for the same types of work. Re-invent yourself and sharpen your image as a specialist. Be someone special—a specialist with a special talent.

Brian Konradt is the owner and operator of FreelanceWriting.Com (http://www.freelancewriting.com), a web site dedicated to help writers master the business and creative sides of freelance writing. Mr. Konradt is also the principal of BSK Communications & Associates, a communications/publishing business in New Jersey, which he established in 1992.









Free Mini E-Course Download PDF
Writing For Profit: Break Into Magazines
by Cheryl Wright



Article Library

Off the Page

Life of a Writer Mom

Dabbling for Dollars

Interviews with Authors & Writers

Copywriting, Marketing, PR & General Business

The Writing Trade





Writing For Children

Writing With Children

Taxes & Freelancers              
Great Magazines For Writers

magazine cover


Subscribe to
Writer's Digest magazine!

magazine cover
Subscribe to The Writer magazine  

New to freelance writing?

Read this informative article.

Read Glossary of Writing Terms

Authors Area

Agents & Publishers

Book Marketing


(Electronic & Print)



Associations & Organizations

Job Boards & Guideline Databases

Research & Reference


Author &

Writer Web Sites

Writing Sites

Copyright © 2001-2013 Kim Wilson/Kim Wilson Creative Services.