Write From Home
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Image As Today's Hot Trend Writer
by Brian S. Konradt of BSK Communications
You are a specialist: a writer who majors in a special type of writing
and who offers a special type of skill that other writers don't offer or
very few writers offer. Now it's time to showcase the importance of your
specialty (and create a demand for it) so that prospects understand the
need for your specialized skills. And when prospects understand they
need your specialized skills and they realize you are the only writer
who offers these skills, you will be in a position to get yourself the
job over any writer and earn a significantly higher amount of money.
But doing so requires you to re-invent your promotional materials and
selling strategies to present yourself as a specialist with specialized
skills. All of your promotional materials must reflect and focus on your
specialized skills. The more focus you place on your specialized skills,
the more attention you bring to yourself and your business and the
greater demand you create for your specialized services.
Because preparing your promotional materials are beyond the scope of
this article, I will briefly give you some advice as to how to shape
your image as a specialist:
Sell yourself with results.
When clients and prospects see what
type of results your specialized skills have gotten for other clients,
they will clearly see a need for your specialized skills and will be
eager to hire you to produce similar results.
Focus on creating a demand.
When you create a demand for your
specialized skills in the minds of prospects and clients, you also
increase the chances of getting work. When you increase the demand of
your skills, prospects and clients will not hesitate to approach you
because you are the only writer who offers these specialized services.
Focus, focus, focus.
Your business cards, letterheads, business
newsletters, positioning statement, and so on must all focus on your
specialty and help prospects and clients focus on the benefits of your
specialized services in order to create a demand and need for them. To
be more persuasive at selling your specialized skills to prospects, sell
your specialized skills with results, testimonials, samples, and so on,
all which emphasize the demand and need of your specialized skills.
Be Someone Special
If you're losing clients, or you're not getting enough work due to
competition or clients are not paying your rates because other writers
are willing to work for less, then remove yourself from the bottom where
writers are fighting head-to-head for the same types of work. Re-invent
yourself and sharpen your image as a specialist. Be someone special—a specialist with a special talent.
Konradt is the owner and operator of
a web site dedicated to help writers master the business and creative
sides of freelance writing. Mr. Konradt is also the principal of BSK
Communications & Associates, a communications/publishing business in
New Jersey, which he established in 1992.
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