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Write From Home
Kim Wilson
P.O. Box 4145
Hamilton, NJ 08610

E-mail: kim @ writefromhome.com

Shaping Your Image As Today's Hot Trend Writer
by Brian S. Konradt of BSK Communications and Associates

You are a specialist: a writer who majors in a special type of writing and who offers a special type of skill that other writers don't offer or very few writers offer. Now it's time to showcase the importance of your specialty (and create a demand for it) so that prospects understand the need for your specialized skills. And when prospects understand they need your specialized skills and they realize you are the only writer who offers these skills, you will be in a position to get yourself the job over any writer and earn a significantly higher amount of money.

But doing so requires you to re-invent your promotional materials and selling strategies to present yourself as a specialist with specialized skills. All of your promotional materials must reflect and focus on your specialized skills. The more focus you place on your specialized skills, the more attention you bring to yourself and your business and the greater demand you create for your specialized services.

Because preparing your promotional materials are beyond the scope of this article, I will briefly give you some advice as to how to shape your image as a specialist:

Sell yourself with results.
When clients and prospects see what type of results your specialized skills have gotten for other clients, they will clearly see a need for your specialized skills and will be eager to hire you to produce similar results.

Focus on creating a demand.
When you create a demand for your specialized skills in the minds of prospects and clients, you also increase the chances of getting work. When you increase the demand of your skills, prospects and clients will not hesitate to approach you because you are the only writer who offers these specialized services.

Focus, focus, focus.
Your business cards, letterheads, business newsletters, positioning statement, and so on must all focus on your specialty and help prospects and clients focus on the benefits of your specialized services in order to create a demand and need for them. To be more persuasive at selling your specialized skills to prospects, sell your specialized skills with results, testimonials, samples, and so on, all which emphasize the demand and need of your specialized skills.

Be Someone Special
If you're losing clients, or you're not getting enough work due to competition or clients are not paying your rates because other writers are willing to work for less, then remove yourself from the bottom where writers are fighting head-to-head for the same types of work. Re-invent yourself and sharpen your image as a specialist. Be someone special—a specialist with a special talent.


Brian Konradt is the owner and operator of FreelanceWriting.Com (http://www.freelancewriting.com), a web site dedicated to help writers master the business and creative sides of freelance writing. Mr. Konradt is also the principal of BSK Communications & Associates, a communications/publishing business in New Jersey, which he established in 1992.

 

 

 

 


 

 

 

 

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Writing For Profit: Break Into Magazines
by Cheryl Wright


 

 


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