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Write From Home
Kim Wilson
P.O. Box 4145
Hamilton, NJ 08610

E-mail: kim @ writefromhome.com

Write Your Publishable Article Fast--With an Angle
by Judy Cullins
Copyright (c) 2002 Judy Cullins

You want to be noticed by thousands daily. Online e-zine publishers and webmasters are constantly looking for content. They want and need your articles. But you will have a much better chance of being chosen if you write an article that solves a problem for your audience. Let's assume they are business people like yourself who need a problem solved--to stop procrastinating, write a book, promote their business, develop a loving relationship.

What Format Suits You

Write a how-to article.
Information hungry people want this one! You write a short introduction on the background of the problem and the need for your solutions. Then, you get right to it and give those solutions. Don't worry about giving away the store. Readers will judge you by your concise style and content, and will be attracted to see what else you offer.

Think about any subject you know about. If it relates to a service or product you want to sell, then write about that and lead your reader step-by-step through the solutions. Give information and give resources to help your reader. Here's some from my clients: How to Procrastinate to Your Heart's Content; How to Create Employees That Can Hardly Wait to Get to Work Each Day; Promote your Coaching and Speaking Business Through Free Articles.

Write tips.
This kind of article takes the shortest time to write and is also the easiest format. Always include an introduction with your thesis--the point you want to prove, or the problem you are about to solve. In your conclusion, add one more punchy way to stimulate your reader to act on what you want them to act on in your signature file below the article.

To write a tip, start with a command.
1. Do this. Follow that by the consequence of not following the tip. Then, add a quick tip with a concrete example to illustrate it. You can give as many as 29 tips or ways and as few as three. For example, Seven Mistakes People Make When they Create A Web Site or 10 Ways to Organize your Online Office.

If you keep your numbers reasonable--say around ten, you can use the other tips in other articles. Sometimes you can offer a resource to your reader in your tip as an example of solving the problem.

Write a Myth and Solutions Article.
This is one of my favorites because there are so many publishing and promotion myths that keep people from expressing their brilliance. They think there are certain rules. How about this one? Bookstores are a great place to sell books or you need an agent or publisher to write and publish a well-respected book, or you need the print media to publicize your products or service.

Write an Interview.
Choose a credible expert or dynamic online personality to interview, and offer not only how-to-solutions, allow the public to see the personal side of the person. I have participated in several of these. It's a great way to be seen by thousands of people. These are usually done in question and answer format. Always use the good questions and answers for more content on your Web site or in your own e-zine.

Write your Success Story.
Author Debbie Allen asked me to write my online marketing success story for her new book. Two friends dragged me into the Web--one insisted I set up a Web site--the other introduced me to the concept of coaching via telephone, using e-mail such as an online newsletter to draw new clients and stay in touch with other ones. Curious, I spent time expanding my seminar and e-book business online. I've never looked back. Web sales jumped from $75 to $2,265 in just five months. I thought, I need to share this gold with others! And, so a success story is born and shared with anywhere from 1,000 to 500,000 e-zine readers in cyberspace. It's also included in Debbie's print book to be published sometime in 2002.

You have your format. Now choose an outstanding title and include the largest benefit to solving a challenge in the title. No matter what length your article is, it is well on its way to being a top promotion method for your business.

Judy Cullins: author, publisher, book coach
eBook:  Quadruple Online Sales in 4 Months with Free Articles
Send an e-mail to Subscribe@bookcoaching.com
The Book Coach Says...includes 2 free eReports
E-mail: Judy@bookcoaching.com









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