Write Your Publishable Article
Fast--With an Angle
by Judy Cullins
Copyright (c) 2002 Judy Cullins
You want to be noticed by thousands
daily. Online e-zine publishers and webmasters are constantly looking for
content. They want and need your articles. But you will have a much better
chance of being chosen if you write an article that solves a problem for your
audience. Let's assume they are business people like yourself who need a problem
solved--to stop procrastinating, write a book, promote their business, develop a
What Format Suits You
Write a how-to article.
Information hungry people want this one! You write a short introduction on the
background of the problem and the need for your solutions. Then, you get right
to it and give those solutions. Don't worry about giving away the store. Readers
will judge you by your concise style and content, and will be attracted to see
what else you offer.
Think about any subject you know
about. If it relates to a service or product you want to sell, then write
about that and lead your reader step-by-step through the solutions. Give
information and give resources to help your reader. Here's some from my clients:
How to Procrastinate to Your Heart's Content; How to Create Employees That
Can Hardly Wait to Get to Work Each Day; Promote your Coaching and Speaking
Business Through Free Articles.
This kind of
article takes the shortest time to write and is also the easiest format. Always
include an introduction with your thesis--the point you want to prove, or the
problem you are about to solve. In your conclusion, add one more punchy way to
stimulate your reader to act on what you want them to act on in your signature
file below the article.
To write a tip, start with a
1. Do this. Follow that by the consequence of not following the tip. Then, add a
quick tip with a concrete example to illustrate it. You can give as many as 29
tips or ways and as few as three. For example, Seven Mistakes People Make
When they Create A Web Site or 10 Ways to Organize your Online Office.
If you keep your numbers
reasonable--say around ten, you can use the other tips in other articles.
Sometimes you can offer a resource to your reader in your tip as an example of
solving the problem.
Write a Myth and Solutions
This is one of my favorites because
there are so many publishing and promotion myths that keep people from
expressing their brilliance. They think there are certain rules. How about this
one? Bookstores are a great place to sell books or you need an agent
or publisher to write and publish a well-respected book, or you need the
print media to publicize your products or service.
Write an Interview.
Choose a credible expert or dynamic
online personality to interview, and offer not only how-to-solutions, allow the
public to see the personal side of the person. I have participated in several of
these. It's a great way to be seen by thousands of people. These are usually
done in question and answer format. Always use the good questions and answers
for more content on your Web site or in your own e-zine.
Write your Success Story.
Author Debbie Allen asked me to
write my online marketing success story for her new book. Two friends dragged me
into the Web--one insisted I set up a Web site--the other introduced me to the
concept of coaching via telephone, using e-mail such as an online newsletter to
draw new clients and stay in touch with other ones. Curious, I spent time
expanding my seminar and e-book business online. I've never looked back. Web
sales jumped from $75 to $2,265 in just five months. I thought, I need to share
this gold with others! And, so a success story is born and shared with anywhere
from 1,000 to 500,000 e-zine readers in cyberspace. It's also included in
Debbie's print book to be published sometime in 2002.
You have your format. Now choose an
outstanding title and include the largest benefit to solving a challenge in the
title. No matter what length your article is, it is well on its way to being a
top promotion method for your business.
Judy Cullins: author, publisher, book coach
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