Complete Guide to Self-Publishing: Everything You Need to Know to Write,
Publish, Promote and Sell Your Own Book
by Tom Ross & Marilyn Ross
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How to Utilize Galleys for
Once your book hits bookstore
shelves, you've got approximately eight months to produce sales. If your book
doesn't prove itself after the eight months, it will almost certainly get
pulled. So the time to do your marketing is way before your book even thinks
about hitting the shelves.
Thousands of booksellers and
librarians base their buying decisions on reviews. But the major review
journals (i.e. Library Journal and Publisher's Weekly) will only review your book
if you send them a bound manuscript—a.k.a. bound galley—three to four months in
advance of your targeted publication date.
A galley is a
compilation of unbound signature pages of your book. The contents of a galley
can be photocopied or printed from your computer.
A bound galley is a
galley that has been bound into book form. Bound galleys are generally produced
after a manuscript has been typeset but before proofreading.
If you plan on sending out more than
25 pre-publication review copies and you do not have access to a photocopier, it
may be more cost-effective to make bound galleys. This is because galley
printers typically charge less per page than your local copy shop.
The majority of reviewers are
content to read books in manuscript form, but it is worthwhile to get them bound
in some way—a visit to your local Kinko's® should do the trick. A small amount
of reviewers do object to bound manuscripts, since they are usually more bulky
Make sure the galley or bound
manuscript includes this information either on the cover or first page:
number of pages
hardcover or softcover
number of illustrations and/or
publisher name and contact
distributor name and contact
publicist name, address and
print something like this on the
cover: "Uncorrected proof. Galley copy only. Do not quote without prior
permission from the publisher."
(e-galleys) are the next stride in the evolution of the printed galley. E-galleys
can have the same contents of printed galleys—they are just in e-book format.
E-galleys are faster, easier, and cost much less to produce than printed
E-galley invitations can be e-mailed
to everyone you'd send a bound galley: reviewers, catalogs, libraries,
journalists, resellers, Web sites, bookstore buyers, and other agents of
My suggestion: Use a combination of
both printed and electronic galleys. Send bound galleys to the most significant
reviewers while using e-galleys to expand your marketing reach to independent
bookstores, smaller publications, and international markets. If possible, send
the reviewer/buyer the version they prefer.
© copyright 2004 Christopher
Christopher Willitts is the Founder of
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