Write From Home

Home  Busy Freelancer  Bookstore 

2003, 2004, 2005 & 2006: Named one of the 101 best Web sites for writers by Writers Digest Magazine.

Selected by Bella Life Books as one of the top ten lists for writers in the "10 Top 10 Lists for Writers."

Boost Your Income by Writing for Trade Magazines!

This site best viewed using Internet Explorer at 1024 x 768 resolution.)



About Write From Home

Contributing Writers & Columnists

Reprint Policy

Privacy Policy

Write From Home
Kim Wilson
P.O. Box 4145
Hamilton, NJ 08610

E-mail: kim @ writefromhome.com

Writing For the Web: Be Creative with Useful and Unique Content
by Angela Booth

If you're writing for the Web, you've got lots of competition. It's a challenge to stand out. However, if you ensure that your content is both useful and unique, you will stand out, and the content you write will get traffic.

Content is king. Good content is what makes or breaks your blog or Web site. Good content will get visitors and subscribers, bad content or content that is exactly the same as everyone else's will drive people away. What people want to see is that your content is useful and unique.

Ensure That Your Content Is Useful

Ask yourself what would be useful for the reader.

Let's say you have been assigned to write about home automation for a home improvement store. Ask yourself what the store's customers want to know. Do they want to know what types of home automation there are? Do they want to know how to install it? Do they want to know how to upgrade it? Do they want to know how home automation can cut their utility bills? Answer questions like these for your particular audience.

Depending on the assignment useful content can also mean that it is newsworthy, informative or just plain entertaining. How often do you click on a link or continue reading beyond a headline just because it sounds like it goes someplace fun or because it promises to tell you an interesting fact?

Promise to entertain and/or be useful and your readers will follow you anywhere. Just be sure to leave out the flowery language and run-on sentences. When writing for the Web, to be useful is to be short and sweet.

Ensure That Your Content Is Unique

Your content is unique because YOU wrote it. No two people will write the same thing the same way.

For example, if you are a young housewife assigned to write those home automation articles above, why not write the articles from your own experience. Write as if you are a young housewife who has managed to cut her utilities by having that home automation gizmo installed.

Pretend you are telling a friend about it and write it in the same conversational way. Of course, you'll use all the technical specifications the client wants (perhaps in a sidebar article or chart) but you can present it in a way that will entertain the reader and keep him or her coming back to the site.

Being unique—in other words, being yourself—is critically important.

Most writers know that it is vital that your work is original and not copied from anyone else. Plagiarism is unethical and when it is discovered, it tends to cast a long shadow over the writer's entire work. You may well get sued.

By using your own experiences, you can present useful information in an entirely new way.

Keep this in mind when writing for the Web or anywhere else. Your clients will love how you keep their visitors coming back for more, thus improving their bottom line, and yours.


Discover how to make money online in your spare time with Angela Booth's Sell Your Writing Online NOW Web writing training. Not only will you discover how to write and sell articles, you'll get complete training in how the Web works, so you can take advantage of the unlimited opportunities.

For free weekly writing tips, subscribe to Angela's Fab Freelance Writing Ezine and receive "Write And Sell Your Writing: The Power-Write Report" immediately.












Free Mini E-Course Download PDF
Writing For Profit: Break Into Magazines
by Cheryl Wright



Article Library

Off the Page

Life of a Writer Mom

Dabbling for Dollars

Interviews with Authors & Writers

Copywriting, Marketing, PR & General Business

The Writing Trade





Writing For Children

Writing With Children

Taxes & Freelancers              
Great Magazines For Writers

magazine cover


Subscribe to
Writer's Digest magazine!

magazine cover
Subscribe to The Writer magazine  

New to freelance writing?

Read this informative article.

Read Glossary of Writing Terms

Authors Area

Agents & Publishers

Book Marketing


(Electronic & Print)



Associations & Organizations

Job Boards & Guideline Databases

Research & Reference


Author &

Writer Web Sites

Writing Sites

Copyright © 2001-2013 Kim Wilson/Kim Wilson Creative Services.