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10 Tips for Growing Your Business the Organized
by Maria Gracia
Growing a business is similar to tending a vegetable garden. Knowledge, careful
planning, organized systems, use of proper tools, continuous care, and
dedication give you the very best chance of producing a beautiful and abundant
garden that brings forth fresh veggies for years to come.
The same is true when it comes to growing your business. By following a specific
sequence of steps, just like growing a garden, you can succeed. Neither can be
accomplished with a haphazard approach.
Discovering how other businesses are growing, thinking through your marketing
strategy, taking an organized approach, using the proper tools to get the word
out and focusing on achievement will help you reach your business goals and set
you on the right path towards accomplishing your greatest success.
- PROSPECTING. For most services and products, it is imperative to
first generate qualified prospects. Only then do you work on converting
those prospects into first-time buyers, repeat customers, and finally,
life-time customers. If youíre trying to generate an immediate sale,
chances are, youíre going to be disappointed with the results. You will
make most of your sales by following up with your prospects repeatedly.
- WHAT IS A PROSPECT? A person is a prospect only if they:
a) have a genuine interest in the particular service or product you provide
b) have responded to one of your offers
c) they have provided you with contact information (name, e-mail, etc.)
d) they have the authority to buy your service/product and can afford it.
Everyone else is a stranger. Not a prospect.
- TARGET. You canít try to market to everybody. When you do,
youíre marketing to nobody. Pick a niche market and focus on your main
audience. Target them in all of your marketing materials.
- OFFERS. To get people to respond to your marketing, develop an
enticing offer and get it in front of as many people in your target market
as you can. Perhaps, a free tips report, free e-zine, or free sample. The
best offers are generally the FREE offers.
- GETTING THE WORD OUT. There are a multitude of ways to get the word
out about your offer. You can try traditional marketing, such as direct
mail, press releases, networking, ads, etc. Or, you can use the Internet,
such as online networking, joining in discussion forums, submitting to
search engines, link exchanges, affiliate programs and so on. Whatever you
choose, schedule time each day to market your business. Write it on your
calendar. When itís written down, it is more concrete, and there is a
better chance that you will do it.
- FOLLOW-UP. Once you begin to generate prospects, it is imperative
that you get their contact information (i.e., name, e-mail address, and any
other pertinent information) into an organized database. Why all the work?
Because follow-up is the key to successful marketing. Once you have contact
information, you can continue to make enticing offers for your product
and/or service (discounts, gift certificates, 2 for 1 deals, etc.)
- ONE SERVICE/PRODUCT. Choose ONE product or service to market at a
time, or youíre liable to confuse your prospects. You can have more than
one product listed on your website. However, when you contact your
prospects, itís best to focus on one product at a time.
- GUARANTEE. Guarantee your products or services. Offer, at minimum,
a 100% Money-Back Guarantee. When it is clear that you stand behind your
services/products, you will have accomplished a trust-factor. This is called
- PROACTIVE. Donít use the Passive Marketing technique. Thatís
when you distribute general information, verbal and written, about your
company, and then just sit around waiting for the phone to ring, or for your
e-mail inbox to fill up with orders. In the real world, it doesnít work
that way. You have to be proactive.
TRACK. Track. Track. I canít say this enough. Keeping accurate
numbers will help you make good marketing decisions. If you donít know
whatís working, youíre going to waste a lot of time and money. However,
if you do know exactly whatís working for you, youíre practically
guaranteed to reach your goals.
by Maria Gracia - Get Organized Now!
Want to get organized? Get your FREE Get Organized Now! Idea-Pak, filled with
tips and ideas to help you organize your home, your office and your life, at the
Get Organized Now! Web site
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